overview

what is graphic design?

Graphic Design can be defined as "the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, esp. to produce a specific effect."

Graphic Design is also described as " a number of artistic and professional disciplines which focus on visual communication and presentation."

The key word? Communication.

Graphic Design communicates ideas and messages about you; your company, and your products or services, via technique and composition.

do i need a graphic designer?

When you are beginning a new business, a new project, a new marketing campaign, or you are considering re-branding, you have to take the time to balance your goals and your resources. Asking this question is natural and understandable.

The short easy answer is "Yes! You do!" But for further explanation, read on.

If Graphic Design is communication, think of a Graphic Designer as your translator and interpreter.

Graphic Design is more than a pretty picture, and a Graphic Designer does much more than paint or draw. A Graphic Designer takes the time to discuss your project details and goals with you. They research your industry to identify the target audience, compare the competition, and make informed choices on how best to project your image and your message. Graphic Designers pay attention to current design trends and styles, as well as those that have been successful in the past. Pulling from this foundation, a Graphic Designer develops the elements and concepts for your project. They take the time to review them, compare them, and improve them. They contribute time, knowledge, skill, and creativity to present you and your company with original, professional and effective layouts and designs. They listen to your responses to their work, consider your input, and provide objective opinions as to how it might be constructively applied. The final result becomes how your audience views you, and how they identify you. When you invest in a Graphic Designer they are, in turn, invested in your company and your image.

imagination + communication = recognition